Propaganda

By Bernays, Edward

Book Id: WPLBN0100002651
Format Type: PDF eBook:
File Size: 0.4 MB
Reproduction Date: 1/1/1928

Title:	Propaganda
Author:	Bernays, Edward
Volume:
Language:	English
Subject:	Non Fiction, Social Sciences, Psychological Manipulation
Collections:	Politics, Authors Community, Most Popular Books in China, Education
Historic Publication Date:	1928
Publisher:	Routledge

Member Page:	History Is A Weapon .org
Citation APA MLA Chicago Bernays, B. E., & Miller, Co-Autho, M. C. (1928). Propaganda. Retrieved from http://gutenberg.cc/

Description
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Table of Contents
Contents I. ORGANIZING CHAOS II. THE NEW PROPAGANDA III. THE NEW PROPAGANDISTS IV. THE PSYCHOLOGY OF PUBLIC RELATIONS V. BUSINESS AND THE PUBLIC VI. PROPAGANDA AND POLITICAL LEADERSHIP VII. WOMEN'S ACTIVITIES AND PROPAGANDA VIII. PROPAGANDA FOR EDUCATION IX. PROPAGANDA IN SOCIAL SERVICE X. ART AND SCIENCE XI. THE MECHANICS OF PROPAGANDA