The book covers the topics of: - How to refine your event concept; - How to know your event audience and why you need to; - How to negotiate ANYTHING for your event; - How to create a website that helps you sell more; - How to publicize your event at no cost; - The best tools to help with the event organization; - Everything you need to know about the art of selling tickets;

The more time you spend on solid preparation the better the results are going to be, always. Refining and then polishing your concept will always result in more sales, a better participant experience, easier customer retention and an excellent brand image. People at the event can always tell if you’ve put a fair amount of effort in organizing it or if you just decided to throw a quick event for some easy money.