ALDO Ebook - Crafting a Unified Phygital Shopping Experience for ALDO in 4 Countries is an electronic book that provides insights into ALDO, a global footwear and accessories brand, and its efforts to create a seamless shopping experience for customers across multiple channels. The book focuses on ALDO's strategy to blend the physical and digital shopping experience, and covers topics such as the challenges and opportunities of creating a unified shopping experience, the...