Comments of the Campaign for Tobacco-Free Kids to the Federal Trade Commission on Proposal Regarding Smokeless Tobacco Warning Labels

By Myers, Matthew L.

Book Id: WPLBN0000001254
Format Type: PDF eBook
File Size: 0.1 MB
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Title:	Comments of the Campaign for Tobacco-Free Kids to the Federal Trade Commission on Proposal Regarding Smokeless Tobacco Warning Labels
Author:	Myers, Matthew L.
Volume:
Language:	English
Subject:	Trade, Import and export controls, Federal Trade Commission (U.S.)
Collections:	Economics Publications Collection, Federal Trade Commission
Historic Publication Date:
Publisher:	Government Printing Office


Citation APA MLA Chicago Myers, M. L. (n.d.). Comments of the Campaign for Tobacco-Free Kids to the Federal Trade Commission on Proposal Regarding Smokeless Tobacco Warning Labels. Retrieved from http://gutenberg.cc/

Description
Government Reference Publication

Excerpt
These comments are being filed on behalf of the National Center for Tobacco- Free Kids. The Campaign supports increasing both the size and background shading on smokeless tobacco product packages and advertisements to make them more noticeable and to increase the frequency with which consumers can recall the warning. Warning labels can have a positive impact on consumer knowledge and can serve as a consciousness raiser under appropriate circumstances. To be effective, warning labels must be seen and read. This is not always easy because they must compete with the other material in the ad and on the package. We agree the current warning labels for smokeless tobacco products are less effective than they should be because they are too small and lack sufficient color contrast to stand out. New labels should be carefully researched. As a standard, the efficacy of new labels should be measured against the other key messages in the ad or on the package. By that we mean that the warning should be noticed and recalled with the same or similar frequency as the brand name itself and/or the primary selling message in the ad or on the package.