Direct Assessment of Consumer Utility Functions : Von Neumann-Morgenstern Utility Theory Applied to Marketing

By Hauser, John R

Book Id: WPLBN0000273073
Format Type: PDF eBook
File Size: 2.2 MB
Reproduction Date: 09/10/08

Title:	Direct Assessment of Consumer Utility Functions : Von Neumann-Morgenstern Utility Theory Applied to Marketing
Author:	Hauser, John R
Volume:
Language:	English
Subject:	Consumers' preferences -- Models, Consumers, Economy
Collections:	American Libraries Collection
Historic Publication Date:	1976
Publisher:	Massachusetts Institute of Technology


Citation APA MLA Chicago R, H. J., Of Management, S. S., & L, U. G. (1976). Direct Assessment of Consumer Utility Functions : Von Neumann-Morgenstern Utility Theory Applied to Marketing. Retrieved from http://gutenberg.cc/

Description
Bibliography: leaves 1-2 (2nd group)

Summary
MIT Libraries