Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio

By Wares, Forte

Book Id: WPLBN0003466794
Format Type: PDF eBook:
File Size: 1.07 MB
Reproduction Date: 9/12/2014

Title:	Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio
Author:	Wares, Forte
Volume:
Language:	English
Subject:	Non Fiction, Technology, Data Mining
Collections:	Authors Community, Technology
Historic Publication Date:	2014
Publisher:	Self-published

Member Page:	Forte Wares
Citation APA MLA Chicago Wares, B. F. (2014). Credit Card Customer Segmentation : Essential First Step for a Profitable Credit Card Customer Portfolio. Retrieved from http://gutenberg.cc/

Description
300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.